Search Engine Optimization Will Help Your Website Get Noticed On The Internet<br>By Verne Eliasov Platinum Quality Author

Search engines rule the Internet! These indices determine whether your website is going to be noticed or not, and an unnoticed website may as well not exist for all the good it does its owner. If people do not find your website on the result pages that a search engine brings back in response to their search, then there is virtually no way they will find it short of you personally giving them your website address. This, of course, defeats the object of having a website. If you suspect that your website is not being noticed and would like to increase its visibility on the Internet, then Search Engine Optimization (SEO) is one way of getting your website noticed.

In a nutshell, SEO is a branch of Internet marketing that involves the use of specific techniques in order to increase the visibility of websites to search engines or, indices. It uses organic or natural search results to do the job of increasing a website's visibility rather than by paid inclusion as is the case with other types of Internet marketing. In other words, SEO does not make use of methods that require payment to increase visibility; it does so by building links to a site. A website will be noticed by the number of links to it, that is to say, the amount of traffic it receives, and the site will then be ranked accordingly in the Search Engine Results Pages (SERPs). Websites that have many links will rank highly in the SERPs and are often found on the first results page. The first results page is the best page for a website to be listed on as information searchers often look no further than the first page because usually contains the most relevant search results.

In terms of making your website friendly to indices (or "spiders as they are sometimes called), SEO can be done at the level of code where the actual HTML structure is made identifiable to the indices. If the menus, shopping cart, or images on a website, for example, are not friendly to the indices then there's a good chance they will pass over it. Another way of doing SEO is to create content that people searching the Internet might find useful and then making it accessible to the indices.

SEO will help you to get ranked up in search engines. You can visible in the search engine by doing SEO work on it. SEO is a branch of Internet marketing that involves the use of specific techniques in order to increase the visibility of websites to search engines.