Top Off Page SEO Strategies To Improve Page Rank And Increase Traffic

Every business website optimizes pages for better page ranking through the effective inclusion of targeted keywords with great content. While this is one of the basic principles of Search Engine Optimization (SEO), many businesses are not much aware of the off page SEO strategies that also play a critical role in pulling websites nearer to the top positions in search engine results.

On page SEO is a necessary first step. Once that is done, consider the following off page SEO opportunities for your website.

Inbound linking

Websites with quality inbound links are ranked higher by search engines. A link from a reputed website is equivalent to an endorsement and adds to your website's credibility and relevance to customers' needs. Take part in blog discussions, register the website on known web directories, exchange links with relevant industry websites, and get your website included in blogrolls to get inbound links. Outward links to quality websites or blogs also make a difference.

Networking on social media websites

Social media websites are the perfect place to advertise your products and services, and spread brand awareness. There are many websites such as LinkedIn, Facebook, Orkut, and Twitter where you can create profiles and engage audiences. Industry leaders are harnessing the power of social media by posting videos on YouTube and popular websites. Besides added online visibility, you also get the opportunity to interact with prospective and existing customers, discuss concerns and issues, and build customer relationships. Specific forums allow you to engage niche audiences and get noticed as a reliable vendor. You should ensure frequent participation in forums to establish your presence. As your posts get attention, traffic to your website will increase and your inputs will get authoritarian status.

Blogging

Almost every business website today includes a blog. However, it isn't only your own blog that you should focus on. Leave meaningful guest comments on other blogs. Keep your blog interesting with blogrolls, videos, and audios, games, quizzes, latest news, etc. As more people show an interest in your blog posts, the volume of inbound links also increases. Social bookmarking websites enable you to drive more traffic to your website and also qualify leads by posting informational material with persuasive descriptions.

Take advantage of article directories

Article directories such as Ezine are excellent sources of information. You can establish your authority on a subject by submitting your articles here. The more articles you submit, the higher will be your status as an author and associated benefits. You can add links to your website through the resource box. An active membership will get you more attention and consequently more traffic to your website.

Register on local directories

Local business directories help seekers locate product and service vendors near their locality. Google, Yahoo, country and state specific business directories advertise your business and also add credibility through ratings. Ask your customers to leave comments and feedback on your directory listing.

Off page optimization gives search engines information on your standing with other web sites - an important factor for search engines to measure the worth and relevance of your website. On page and off page optimization techniques combine to get your website better ranking and more customers.