Full Color Printing - Explaining CMYK VS RGB

You are looking for the right printing company to render full color printing service for your ad materials. As you browse through your options, you are being bombarded with letters that you cannot comprehend - CMYK and RGB.

Are you lost with such acronyms? First, you must understand that color is an important element in printing as well as in the design process. You must have the eye to spot what will match and what will look good together to be able to provide the right material.

Color can affect the whole appeal of your material. It will evoke people's emotions. It will create the impact.

RGB
The colors as you see them on your computer monitors are in RGB mode. It will not look the same way once printed though. That is why most printing companies ask you to convert your files to CMYK before sending them over.

What is RGB? This is a color model that is composed of red, green and blue. This is most useful for website design and presentations done on screen because the project will be viewed through a computer monitor.

There are various color spaces in the RGB model. These are the two that are commonly used.

o RGB. This is what most of the monitors of your PCs use. This is also advisable to be used if you are into web design.
o Adobe RGB. This has a larger selection of colors than the sRGB. This is more appropriate to be used if you are designing for print and with pictures that were taken using professional digital cameras.

Color can affect the whole appeal of the material. It will arouse people's emotions. This will create impact.