Linkbaiting

Linkbait is essentially a piece of content placed on a web page - whether it's an article, blog post, picture, or any other section of cyberspace - that is designed for the specific intention of gathering links from as many different sources as possible.

With the rise of the blogosphere, meritocracy and social bookmarking sites, all it takes is one interesting page on a site, someone to notice the page, and a few people to share the link - and before you know it, you've accrued a large number of links across a wide variety of sites.
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